The Power of Your Brand

by Jul 16, 2020Branding

Now more than ever, a strong brand is important for your small business.

A healthy brand is identified as the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well together, your small business is in the best possible position to grow and thrive.

Your logo should be powerful and easily memorable, making an impression on a person at first glance. A strong brand increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier.

Brand - Nike Swoosh

So what exactly is a brand? In our opinion…it’s everything.

  • Branding is absolutely critical to a business due to the overall impact it makes on your company.
  • Branding is how a company gets recognition and becomes known to the consumer.
  • Branding is power, in that it will increase brand awareness, drive new business and changes how people perceive your brand.
  • Branding is a customer generator and drums up referral business if it’s a healthy brand.
  • Branding is all internal and external elements of your company, product, and/or service.

Branding Creates Trust Within The Marketplace

A professional appearance and well-strategized brand leaves a positive impression of the company amongst consumers. People are more likely to do business with a company that has a polished and professional portrayal.

There is an assumption in the marketing that brands exclusively signify the “bigger” fish in the pond who have access to massive budgets and nationwide recognition. As a result, the smaller businesses acquiesce to their fate and simply focus on a fancy looking business card and an eye-catching logo. The irony here is that the small businesses need to leverage branding more than their well-established counterparts.

To reinforce this point, research suggests that almost 50% of consumers suggest that they consider becoming more loyal to a brand during their very first purchase.

Branding is way more than a flashy logo, in fact, every single facet of your business from your social media profile to the way you present, market, and deliver a service, captures the essence of your brand and sends an implicit message about how much you respect your business.

Brand - Coco Chanel

Your brand represents who you are, who you believe in, and how you want to be perceived by your audience.

Branding Opens Up New Revenue Channels

Many business owners think that a well-designed website will solely represent their brand without taking into considering that the majority of their customers don’t have the time to figure out why they should endorse your brand. Which means that it is on you to ensure that your brand answers the all-important questions on your behalf.

Every organization needs to have a credible face and often, branding becomes the face that engages their potential audience and eventually earns their trust.

Building brand identity is arguably one of the most effective ways of spreading the good news about your business. Equally, it is extremely important that your marketing efforts, logo design, social media communication and reputation are congruent with each other to create a massive impression on your audience.

Branding Supports Marketing and Advertising

With a clear company message and personality, branding makes the job of the marketing and advertising teams easier by providing a backbone for their efforts.

Strong branding and content will establish materials that could be used by the sales and advertising teams to support customer needs and improve the attraction for new leads.

Brand - Ford
Photo by Sam Warren on Unsplash

Your Brand Mission

Today, your mission is to get your customers to see you as a dependable thought leader who addresses their needs with style, confidence, and candor.

Remember, your brand must accomplish the following objectives:

  • Deliver a message clearly and succinctly
  • Reaffirm your credibility
  • Build an emotional connect with your audience
  • Generate goodwill and loyalty
  • Motivate your potential audience to buy or take the next step

Once a brand has been well-established, word-of-mouth will be your best friend.


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