Senior Living Marketing
Active Adult Community
Challenge
Windsor Gardens contracted DES Marketing to assist with the planning and implementation of their 50th Anniversary celebration series of events which included a walk-a-thon, talent show, special golf tournament, open house tours, a parade and much more. The series of events paid homage to Windsor Garden’s history, past events, and overall lifestyle that the active adult community provides to its residents.
Result
The celebration series of events were a huge success allowing the 50th Anniversary to go down as one for the books. DES called the community to action and each event saw unparalleled numbers in participation and activation. The DES team scheduled photo shoots, activated social media campaigns, sold sponsorship and advertising packages to premier partners, designed promotional and advertising collateral, developed a new website, managed the media relations and produced a book celebrating the 50th anniversary community lifestyle which was distributed to all of the residents at Windsor Gardens.
Services
Brand Communications & Design.
Media Planning & Buying.
Website Design & Development.
Social Media & Community Engagement.
Content & Storytelling.
Creative.
