Event Marketing & Catering
Denver Caterer (2019)
Challenge
While we know change is an integral part of life, Patrick McCreary’s vision for his company “Rocky Mountain Catering,” was to position his brand for growth by seeking certain changes. DES Marketing stepped in and created perfect strategies for Rocky Mountain Catering in the form of polishing a decade-old successful brand to be in possession of a fresh and refined visual identity.
Result
Along with refreshing the overall look and tone of the brand, Rocky Mountain Catering & Events added a simple yet effective tagline; Your Vision. Our Passion. By making this small but important change, they immediately humanized their brand in a hyper-competitive market.
The new Rocky Mountain Catering & Events is still a chef-owned Catering company but with a renewed focus on unveiling their client’s stories in a creative and delicious manner.
Process: Logo
The redesign process started from a small but important part, the doily design that surrounded the original logo. The new logo was designed as an endorsement to the original barbecue division yet revealing a new decade with typography styles that introduced textures and fonts that were both innovative and functional.
Process: Typography and Color Palette
The only elements retained from the old Rocky Mountain Catering logo was the tone-of-voice and the eggplant color. An additional palette of seasonal colors were introduced and served as an endorsement to the four seasons of Colorado as well as the color and textures of the culinary arts.
Process: Typography and Color Palette
The only elements retained from the old Rocky Mountain Catering logo was the tone-of-voice and the eggplant color. An additional palette of seasonal colors were introduced and served as an endorsement to the four seasons of Colorado as well as the color and textures of the culinary arts.
Services
Brand Communications & Design.
Media Planning & Buying.
Website Design & Development.
Social Media & Community Engagement.
Market Research & Strategy.
Content & Storytelling.
Creative.
Data Analytics.
Testimonial
DES understood what we wanted to accomplish and designed a brand rollout campaign that blew us away.
Within a few months their creative team presented a new logo, brand identity, promotional sizzle video and new collateral.
Today, we continue to work with Diana and the DES team on all of our social media, marketing and promotional campaigns.
They get us and it’s a pleasure having them on our team.