Event Venue Marketing
Glendale’s Event Center (2008-2018)
Challenge
The City of Glendale tasked DES with the launch and marketing promotions for the Infinity Park Event Center. Constructed as part of the Infinity Park complex, the Event Center opened in 2008 serving as the heart of an international destination. The world-class facility offers multiple accommodations for any type of special event. With over 13,000 square feet of indoor space and over 130,000 square foot of outdoor space, the venue is customizable for any occasion.
Result
Infinity Park Event Center has become the premier entertainment hub along the Front Range. Through comprehensive marketing and promotions, DES handled brand communication and design, web development and design, market research and strategy, creative direction and execution, media planning and buying, social media and community engagement, content creation and storytelling, and the evaluation of data analytics. DES helped the sales team hit or exceed their annual sales goals, booking the event center with diverse public and private events.
Services
Brand Communications & Design.
Media Planning & Buying.
Website Design & Development.
Social Media & Community Engagement.
Market Research & Strategy.
Content & Storytelling.
Creative.
Data Analytics.
