Sports Marketing – Youth Sports
The City of Glendale tasked DES with the development and marketing of Glendale Youth Rugby, which offers programming that empowers youth through sport. With a character-centric culture, Glendale Youth Rugby has undergone various evolutions since its inception in 2007 responding to the changing and competitive landscape of youth programming and sports opportunities in the Denver area.
Glendale Youth Rugby has become the standard-barer for youth rugby programming not only in Denver, but also nation-wide. Through integrated marketing covering brand communication and design, web development and design, market research and strategy, creative direction and execution, media planning and buying, social media and community engagement, content creation and storytelling, and the constant evaluation, DES took a burgeoning but niche sport into a sustainable and effective program. With an emphasis on access and affordability, Glendale Youth Rugby ensures more people can take advantage of all the sport’s lifestyle offers.