Sports Marketing – Professional Team
Glendale Rugby (2007-2018)
The City of Glendale tasked DES with the development and marketing of the Glendale Raptors rugby brand as a device to help rebrand the city and drive business. The Raptors launched in 2007, entering into a burgeoning sporting environment not well know in the city, state or country and competing with sporting giants in the Denver market. In 2018, the Raptors turned professional, joining Major League Rugby as a flagship club.
The Glendale Raptors have become the nation’s premier rugby team, driving sporting excellence on and off the field, showcasing the rugby culture and awaking the rugby giant in the United States. Through integrated marketing covering brand communication and design, web development and design, market research and strategy, creative direction and execution, media planning and buying, social media and community engagement, content creation and storytelling, and the constant evaluation of data and analytics, DES took the Raptors from a ground-floor startup to the best-in-class rugby team brand in the United States.