Barrington Group

Real Estate Company

Brand Experience

Introduction

The Barrington Group is what a real estate company should be. With a unique and customized approach, the Red Bow Experience, they have built a foundation upon honesty, trust, integrity, and collaboration. With the competitiveness of today’s marketplace, clients need a local real estate company guiding decisions. They have the knowledge, strategy, connections, experience, and they are a lot of fun to work with.

As experts on the real estate process, they take the buying and selling of real estate beyond that of a mere transaction. They become partners and friends for life.

The Need

The Barrington Group approached DES Marketing and our partners at Todalen Marketing to guide them in developing a brand system, assets, and tools that matched the experience that they offer their clients. The story and experience of a brand is crucial to fully activate and achieve business goals. The Barrington Group looked to showcase their unique selling point through a new website complete with SEO and real estate tool integration, brand videos, graphic design, along with social media content creation and management.

The Approach

After going through our discovery process, we identified key elements to communicate the fun-loving, passionate, friendly, honest, and elegant brand experience of the Barrington Group. Elegance can be achieved by taking on the ‘less is more’ approach in design, but then by including subtle design elements to bring out the charisma and charm of the real estate company. With brand video, the authenticity and playfulness of the group can shine and nurture the human connection. With social media, we have built a following on both the fun-loving nature of the team along with their professionalism and expertise. The website not only communicate the true brand feel, but functions to bring in leads and serve as a resource for clients.