Your Digital Marketing Company in Denver
As Your Online Marketing Agency Ready to Take You to New Heights
As a Digital Marketing Company, we help you research, identify, and target prospects most likely to buy your product or service. We approach online marketing in a cost-effective manner based on measurable results.
Our Internet and Digital Marketing Scope of Services
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay Per Click (PPC) / Digital Ads
Marketing Automation & Analytics
Email Marketing
Online PR & Reputation Management
Search Engine Optimization (SEO)
With Search Engine Optimization we optimize the content of your website to rank for targeted keywords in search engine results. We develop strategies and outreach approaches for link building that boosts referral traffic and domain authority. SEO considers three areas of focus.
On Page SEO
This focuses on the content contained within your website. Based search volume and intent research, we will identify, create, and optimize content on your website to rank for specific keywords and produce organic traffic.
Off Page SEO
This focuses on activity outside or off your website. Here we identify strategies to build links between other websites and yours, that not only provides your website with content authority, but also referral traffic.
Technical SEO
This area focuses on the backend of the website, specifically the coding, page speed, and structured data, which are big ranking factors in the eyes of search engines.
Content Marketing
By curating assets and creating content, we produce resources with the purpose of generating traffic, procuring leads, and developing brand awareness through content marketing. There are many tactics that we can employ based on your brand, your audience, and your goals, but generally we see success in these three approaches:
Blog Posts
By writing and publishing blog posts, you can demonstrate your industry authority and expertise, provide meaningful content for potential customers, and generate traffic to your website. Blog writing looks at both content on your website as well as guest blog writing for industry related websites.
Infographics
A picture says a thousand words. Sometimes it is best to show, not tell. An infographic can showcase a concept or content for potential customers to help them learn and engage with your brand.
Video Marketing
Video content is king as it offers the greatest ability to arrest attention and promote engagement. With entertaining and engaging motion pictures, we can develop storytelling and promotional videos to increase interaction and turn leads into customers.
Pay Per Click (PPC) / Digital Ads
This digital marketing tactic drives traffic to your website by paying a publisher every time your ad is clicked, or lead interacts in a specific way with your ad. Digital ad platforms allow you to narrow in on the best targets through demographics, location, interests, keywords, behaviors, and many more. We have success with the following digital ad networks:
- Google Ads
- YouTube Ads
- Facebook Ads
- Instagram Ads
- Twitter Ads
- Display Ads
Marketing Automation & Analytics
Through software, we can automate basic marketing operations that are repetitive and can keep leads progressing through the customer journey. Marketing automation lets you run your business and worry less about time-consuming marketing tasks. Marketing analytics serve as the backbone to decision making and ideation.
Social Media Post Scheduling
We can plan out and schedule content into the future based on the marketing strategy, leaving more time for the engagement aspect to social media.
Lead-Nurturing Workflows
We can determine the right flow and process to automate email touch points with leads based on their content interaction and other met criteria.
Marketing Analytics
One of the most crucial elements to all marketing is to look at the data, build new campaigns based on results, and set measurable milestones to determine success accurately and objectively.
Email Marketing
Your email database is a golden resource. This audience is already qualified as a lead having shown interest in your brand or made a purchase of your product. Email marketing can be used to promote content, events, discounts, and generate website traffic. Email marketing and marketing automation are closely connected.
Audience Building
Through sales funnels, we can creatively collect and organize your audience by their interests.
Audience Management
A critical aspect in Email Marketing is maintain your audience by cleaning those no longer engaging with your content and by scrubbing the bad email addresses.
Online PR & Reputation Management
A trusted reputation is a key to success. By securing online PR and media coverage in online publications, blogs, and news websites, you can cultivate your brand impression. By managing applause, reviews, and testimonials, you can show how much you care about your customers and their experience.
Google My Business
A listing here is a major resource for local marketing and allows customers to search for businesses by reviews and ratings.
Social Media Comments
It is important to respond to comments, both good and bad, as it humanizes your brand and reinforces your messages.
Social Media Marketing
By engaging and activating social media marketing, you can increase brand awareness, generate traffic, and develop leads for your business. We develop strategies to engage customers and viewers with relevant content to grow your business and brand.