Digital Marketing To Grow Your Business

by Jun 2, 2020Digital Marketing

2020 has been a busy year for retail bankruptcies and 2019 saw a number of well-known national and regional retailers file for both Chapter 7 and Chapter 11 bankruptcy as well as financial reshuffling. Sadly, I’m sure this is just the beginning in light of the coronavirus pandemic disrupting the industry even further (see our Marketing Tips During COVID-19).

Because of this, the retail industry is seeing a significant shift in movement towards eCommerce which means competition is heating up between retailers. One of the most important tools for any retailer today is digital marketing and I believe brands that don’t activate may be left behind.

We have a quick glance at the power of Digital Marketing.

Digital Marketing to grow your business
Photo by Julius Drost on Unsplash

Digital Marketing is the Most Powerful Form of Marketing

With the right strategies and effective implementation, small businesses can increase their reach and conversions in just a matter of months.

Customer Experience

Every company wants to deliver a better customer experience and digital marketing can do just that.

Digital marketing channels like SEO and PPC campaigns help your audience find your website and discover your products and services.

Some digital marketing channels like social media and blogs allow your customers to ask questions and read insights for a better customer service experience.

Everyone wants products delivered to their inbox along with a discount coupon, right? A well designed digital marketing strategy can help you personalize those types of offers for your customers.

Trackable and Measurable Results

How do you know if your marketing is working?

Web analytics and other online metric tools makes it easier to establish how effective your campaign has been. This benefit alone is every reason why you need to invest in digital marketing.

Your Ideal Consumer

SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business. While pay-per-click, display, and social media advertising enables you to target those who are most likely to be interested in your products or services based on demographic information and general characteristics.

Most Cost-Effective Way to Market Your Business

Digital marketing techniques tend to be more effective and certainly more affordable. A properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space.

Adapting Your Marketing Strategy

Digital marketing allows you to view the real-time results of your campaigns and adapt your tactics to improve results as you go.

With website analytics, you can view the number of visitors that come to your site, the pages they visit, and how long they spend on each page. Additionally, you can review peak site traffic days and times as well as track conversion rates across the state.

All of the information allows you to gather and improve your campaigns over time.

Levels the Playing Field

Let’s face it, it’s tough for small businesses to complete with their larger counterparts due to a limited budget and resources.

Digital marketing allows the playing field to be leveled by allowing smaller brands to remain competitive online.

These are just a few of the benefits of the powerful digital marketing world. If you are interested in learning more give us a call at 303.475.0038 and let’s get started today!

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