Communication is Key

by Apr 20, 2020Market Research & Strategy

During these challenging times with no clear roadmap on when things will resume to “normal” or what “normal” really means, we thought we’d share a few tips and easy solutions to staying connected with your customers.
Communication is Key - United States at Night
Photo by NASA on Unsplash

Keep Them In The Loop. 

Share what you are working on and how you can bring value to their lives. Whether it’s a major announcement, your latest blog post or even what you learned during this time of social distancing and staying home.  Keep it relevant.

Share Updates To Your Website. 

Customers will be seeking information about what you are doing in response to the crises. Provide clear, concise, up-to-date information letting them know how they can still shop and engage with you.

Social Media.  

Without a doubt, social media is where an overwhelming majority are turning for information, communication and social interaction. Activate on social media now, be part of the conversation, keep your customers up to date with changes in your services, offer advise and information they may find helpful.

Instant Messaging (IM). 

If you have not yet activated an IM or  “live chat” platform on your website, now may prove to be the best time.


Remember that? Now is a fantastic time to pick up the phone, reach out and connect. They will love hearing your voice on the other end.

Create Content. 

Depending on the type of business you have, content is golden. From Video, Blogs, eNewsletters, Social, Cheat Sheets and Checklists to Chatbots and Video Commerce… it’s the perfect time to develop and share with your consumers.

DES Marketing is committed to answering any questions you might have, sharing ideas and best practices, developing a sales and marketing strategy or giving your business a brand refresh in preparation of the “new normal”…  Give us a call today, we are here for you!

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